Adriaan Mellegers is an Amsterdam-based graphic designer focusing on institutional, artistic and commercial commissions within the fields of art, architecture and design. With a strong editorial approach and a consistently innovative use of typography, materials and color, Adriaan's design sensibility engages the creative and content driven objectives of all involved. Central to Adriaan's approach is a positive and enjoyable working experience where open dialogue with collaborators is key. From 2010 to 2011 Adriaan was the senior designer at Frame publishers where in 2011 together with Cathelijn Kruunenberg and Mariëlle van Genderen he was responsible for the art-direction and re-design of Frame magazine (NL), an international trade magazine for interior and product design.
The Curriculum Vitae PDF may be downloaded here
SSBA SALON (2012)
These cards are part of an identity I am designing for SSBA-SALON. SSBA-SALON has been initiated by Amsterdam's city theatre as a cultural platform for young, creative minds. Salon will mainly function as an online platform, but will also organise events in and around Amsterdam. The commission was to come up with an identity that has a strong presence and is flexible enough to present a wide range of cultural content and activities. The main focus of the identity is a frame which borders all of the different media. The inner shape of the frame is based on three overlaying sheets of paper. In combination with the typography I wanted to convey the idea of a manifest. The salon itself being a manifestation of cultural urgency. More updates from this project coming soon...
